First2Print digitally printed the fabric for these branded race costumes. In advertising, things need to happen fast and often on rather tight deadlines. The virtually limitless color and image options for custom printing on fabric opens a whole new set of possibilities for ad agencies and marketing departments to produce branded ideas like these two, which I’m sure gained a substantial amount of publicity as they jogged through a stream of runners and past all their supportive (and thirsty) onlookers.